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Clarity before code.

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How we think about AI, engineering, and building products that matter.

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The latest thinking from InTech Ideas and Business + Build, sorted by publish date.

Nothing Ships Until It Passes the Fortify Gate
SubstackNothing Ships Until It Passes the Fortify Gate

Last Friday, a feature did not ship. The code was written. The tests passed. The PR had two approvals. The client had se...

May 5, 2026·8 min read
How We Feed Claude the Context It Needs to Not Embarrass Us
SubstackHow We Feed Claude the Context It Needs to Not Embarrass Us

Skip: The output consistency problem Two engineers on the same client project. Both using Claude. Both technically compe...

Apr 28, 2026·9 min read
We Stopped Letting AI Make Decisions. We Started Letting It Capture Them.
SubstackWe Stopped Letting AI Make Decisions. We Started Letting It Capture Them.

Last week, I was on an architecture review with one of our client teams. Someone raised a question about a data storage ...

Apr 21, 2026·9 min read
No Work Without Intent: The Contract We Write Before We Write Code
SubstackNo Work Without Intent: The Contract We Write Before We Write Code

This week a startup founder pushed back on a requirement in their Intent Contract. The team is days from their MVP launc...

Apr 14, 2026·10 min read
We Built an Operating System for How We Work. Here's Why.
SubstackWe Built an Operating System for How We Work. Here's Why.

This is the first article in “How We Actually Build”... a new series where we open up the CRAFT methodology, one layer a...

Apr 7, 2026·7 min read
The $50k Prototype Trap: Why Your MVP Cost Too Much and Delivered Too Little
SubstackThe $50k Prototype Trap: Why Your MVP Cost Too Much and Delivered Too Little

I'm going to tell you something your dev shop won't. Last year, a founder walked into my office carrying a pitch deck an...

Mar 31, 2026·9 min read
Borrowed from Distributed Systems: Coordination Patterns for AI-Assisted Teams
SubstackBorrowed from Distributed Systems: Coordination Patterns for AI-Assisted Teams

If you've been reading along for the past two months, you might notice a pattern emerging. The problems we've been descr...

Mar 24, 2026·12 min read
Field Notes: How We Stopped Re-Litigating Every Decision
SubstackField Notes: How We Stopped Re-Litigating Every Decision

Skip: The Problem The worst part of being CEO isn't making hard calls. It's making the same hard call four times because...

Mar 17, 2026·8 min read
Your Estimation Model Is Lying to You (And What to Use Instead)
SubstackYour Estimation Model Is Lying to You (And What to Use Instead)

I watched a team burn six weeks on a feature nobody was going to use. Not because the engineers were slow. Not because t...

Mar 10, 2026·9 min read
How to Evaluate a Dev Shop in 2026 (A Non-Technical Founder's Guide)
SubstackHow to Evaluate a Dev Shop in 2026 (A Non-Technical Founder's Guide)

I'm going to tell you something your dev shop won't: most of them are selling you a process that was designed for a worl...

Mar 3, 2026·11 min read
Field Notes: What a Four-Person Team Actually Looks Like
SubstackField Notes: What a Four-Person Team Actually Looks Like

By Skip Marshall & Chuck Griess We've been writing for a month about what's breaking in software delivery — the one-pers...

Feb 24, 2026·11 min read
The New Bottleneck: Orchestration, Not Coding
SubstackThe New Bottleneck: Orchestration, Not Coding

Here's a thing that happened on a product we were building with a team last year. Three engineers — each working with AI...

Feb 17, 2026·11 min read
Scrum in the Age of AI Agents: What Breaks, What Stays
SubstackScrum in the Age of AI Agents: What Breaks, What Stays

I've been a practitioner and a critic of Scrum for fifteen years. I've implemented it on teams of five and teams of fift...

Feb 10, 2026·11 min read
Time-to-Delivery Collapsed — Why Your Org Structure Is Now Wrong
SubstackTime-to-Delivery Collapsed — Why Your Org Structure Is Now Wrong

A few months ago, a client came to us with a product they needed built. Nothing exotic — a customer-facing portal with s...

Feb 3, 2026·10 min read
The One-Person Company Myth (And What's Real Instead)
SubstackThe One-Person Company Myth (And What's Real Instead)

Every few weeks, someone with a big following posts a version of the same idea: AI is so powerful now that one person ca...

Jan 27, 2026·9 min read
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Clarity Before CodeOne Team One Goal: How Unified Product and Engineering Teams Win Together 

One Team One Goal is more than a slogan for modern product development teams. It is a practical way to align product, en...

Dec 7, 2025·5 min read
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AI EngineeringChoosing the Right Approach: Vibe Coding vs AI-Assisted Coding in Modern Software Development

In today’s fast-evolving commercial software landscape, two revolutionary development paradigms have emerged: Vibe Codin...

Nov 23, 2025·6 min read
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Clarity Before CodeThe Future of Product Development: How ProNeering Sets a New Standard

The way software and intelligent products are developed is transforming. No longer is product development defined by han...

Nov 7, 2025·6 min read
A diverse team of professionals collaborating over charts and graphs during a business meeting.
Clarity Before CodeBreaking Silos, Building Speed: The Pro-Neering Approach at InTech Ideas

For decades, software development organizations have been hampered by siloed structures: product teams focus exclusively...

Oct 24, 2025·6 min read
In a modern office setting, a professional project manager is intently reviewing AI-generated insights and analytics displayed across multiple computer monitors, utilizing project management tools to enhance strategic planning and analyze data effectively. The scene highlights the integration of new technologies in business operations, showcasing the manager's focus on optimizing productivity and automating tasks for better workflow management.
AI EngineeringAI Project Management: Transforming Efficiency and Innovation in 2025

Key Takeaways AI project management tools are revolutionizing how teams plan, execute, and monitor projects in 2025, del...

Aug 13, 2025·20 min read
Future outlook of Agentic AI in the industry with a focus on strategic adoption.
AI EngineeringGenerative AI Ethics: Understanding the Impact and Challenges

Generative AI creates new content by learning from existing data. It’s transforming industries and enhancing creativity...

Jul 16, 2025·14 min read
A leader guiding a distributed team through the use of AI tools.
Clarity Before CodeA Comprehensive Guide to Hybrid Development Methodology

Hybrid development methodology blends the structured planning of Waterfall with the adaptability of Agile, offering a ba...

Jun 20, 2025·20 min read
Founder LessonsMastering Success with Distributed Development Teams: Essential Strategies and Skills

Distributed development teams consist of software developers working from various locations globally. This setup broad...

Jun 6, 2025·19 min read
AI EngineeringMaximizing Efficiency with AI Native Development: Key Strategies and Benefits

AI native development integrates AI directly into the core of software from the start. This makes software more function...

Jun 6, 2025·20 min read
An illustration depicting the concept of autonomous AI and copilot AI, highlighting their key differences and impacts.
AI EngineeringThe Best Guide to Autonomous AI vs Copilot AI: Key Differences & Real-World Impacts

Want to know the difference between Autonomous AI and Copilot AI ? This article explains how Autonomous AI works indepe...

Jan 31, 2025·22 min read
Illustration of AI-powered customer service
AI EngineeringRevolutionize Your Customer Experience with AI Powered Customer Service Solutions

Curious about how AI elevates customer service beyond traditional methods? Customer support software plays a crucial r...

Nov 6, 2024·22 min read
An illustration depicting the evolution of software testing with AI tools.
AI EngineeringAI and Software Quality Assurance: Enhancing Testing and Debugging Processes

AI is transforming software quality assurance by enhancing testing and debugging processes. This article explores how...

Nov 6, 2024·18 min read
An illustration depicting how AI is revolutionizing software development from automation to innovation.
AI EngineeringHow AI Is Revolutionizing Software Development from Automation to Innovation: A Comprehensive Guide

AI is revolutionizing software development from automation to innovation by automating coding tasks and enhancing creat...

Nov 6, 2024·27 min read
An illustration depicting the tech talent shortage, highlighting software engineers and technical skills.
Founder LessonsTop Tech Talent Shortage Solutions for 2024: A Comprehensive Guide

Businesses are struggling with a tech talent shortage, affecting growth and innovation. This article provides talent acq...

Oct 23, 2024·22 min read
intech 9
Founder LessonsTop Strategies for Building High Performing Software Teams

Looking to create a high-performing software team ? This guide covers the top strategies for building high performing s...

Sep 25, 2024·10 min read
intech 6
Clarity Before CodeOptimizing SaaS Product Onboarding Strategies for Reducing Churn and Enhancing User Experience

Are you struggling to reduce churn and enhance user experience in your SaaS product? Optimizing SaaS product onboarding ...

Sep 25, 2024·15 min read
intech 10
AI EngineeringTop Benefits and Applications of AI in Product Development

Curious how AI can revolutionize product development? AI tools are now essential in optimizing every stage, from conce...

Sep 25, 2024·15 min read
Optimizing the Impact of AI
AI EngineeringOptimizing the Impact of AI on Software Scalability: Building Future-Proof Systems

Artificial Intelligence ( AI ) fundamentally improves software scalability, allowing systems to dynamically grow and ada...

Sep 25, 2024·12 min read
AI Powered DevOps
AI EngineeringAI Powered DevOps: Accelerating Software Delivery and Reducing Downtime

AI powered DevOps accelerating software delivery and reducing downtime through automation, optimized workflows, and enh...

Sep 25, 2024·18 min read
Artificial intelligence algorithms processing data
AI EngineeringEthical AI in SaaS: Balancing Innovation and Responsibility

In the SaaS sector, the innovative edge offered by AI must be pursued with a vigilant sense of ethical responsibility. H...

Dec 19, 2023·16 min read
A group of nearshore software developers working together on a software development project
Founder LessonsA Comprehensive Guide to Nearshore Software Development

A Comprehensive Guide to Nearshore Software Development Nowadays, with the growing globalization of markets, companies a...

Aug 29, 2023·14 min read

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