Insights.
How we think about AI, engineering, and building products that matter.
Articles
Written perspectives on AI-era engineering, product strategy, and the lessons we're learning while building with clients.
Clarity Before CodeOne Team One Goal: How Unified Product and Engineering Teams Win Together
Dec 7, 2025·1 min read
AI EngineeringChoosing the Right Approach: Vibe Coding vs AI-Assisted Coding in Modern Software Development
Nov 23, 2025·1 min read
Clarity Before CodeThe Future of Product Development: How ProNeering Sets a New Standard
Nov 7, 2025·1 min read
Clarity Before CodeBreaking Silos, Building Speed: The Pro-Neering Approach at InTech Ideas
Oct 24, 2025·1 min read
AI EngineeringAI Project Management: Transforming Efficiency and Innovation in 2025
Aug 13, 2025·1 min read
From Substack
Weekly perspectives on AI, engineering, and building products that matter.
SUBSTACKWe Built an Operating System for How We Work. Here's Why.
This is the first article in “How We Actually Build”...
Apr 7, 2026·Skip Marshall
SUBSTACKThe $50k Prototype Trap: Why Your MVP Cost Too Much and Delivered Too Little
The demo worked. The product didn't. Here's the question nobody asked.
Mar 31, 2026·Skip Marshall
SUBSTACKBorrowed from Distributed Systems: Coordination Patterns for AI-Assisted Teams
Five patterns from distributed systems that explain why your AI-assisted team keeps tripping over itself.
Mar 24, 2026·Chuck Griess
SUBSTACKField Notes: How We Stopped Re-Litigating Every Decision
What happened when we started writing down what we actually decided — and why.
Mar 17, 2026·Skip Marshall
SUBSTACKYour Estimation Model Is Lying to You (And What to Use Instead)
Your estimate was accurate. Your estimation model was wrong.
Mar 10, 2026·Chuck Griess
SUBSTACKHow to Evaluate a Dev Shop in 2026 (A Non-Technical Founder's Guide)
Five questions that will tell you more than any portfolio page.
Mar 3, 2026·Skip Marshall
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